Overview
WholeScripts set out to build a net-new e-Commerce platform for healthcare practitioners to recommend and sell supplements directly to patients. As a B2B solution with B2C functionality, the system also included a CRM component—enabling seamless prescription, fulfillment, and compliance tracking.
My Role
Senior UI Designer
I worked as a UX Developer on a cross-functional team for over two years, participating in UI design, front-end development, user research, and coaching. My responsibilities spanned across card sorting exercises, survey creation, user testing, and implementing scalable UI components.
I worked as a UX Developer on a cross-functional team for over two years, participating in UI design, front-end development, user research, and coaching. My responsibilities spanned across card sorting exercises, survey creation, user testing, and implementing scalable UI components.
Project Details:
Timeline: 2019 - 2020
Team size: 3 people
Users: 30,000
Total Screens produced: 300
Methodology: Waterfall
Programs used: Xd, Dreamweaver
Timeline: 2019 - 2020
Team size: 3 people
Users: 30,000
Total Screens produced: 300
Methodology: Waterfall
Programs used: Xd, Dreamweaver
The Challenge
Practitioners using the existing system were limited to prescribing only XYMOGEN products, with no ability to:
Drop-ship to patients
Recommend outside their inventory
Track patient adherence or feedback
Manage out-of-stock scenarios effectively
Many had to order supplements to their offices and manually reship them, creating extra overhead. Meanwhile, patients desired more flexibility: the ability to purchase additional supplements, communicate limitations (like cost), and access travel-sized products.
Recommend outside their inventory
Track patient adherence or feedback
Manage out-of-stock scenarios effectively
Many had to order supplements to their offices and manually reship them, creating extra overhead. Meanwhile, patients desired more flexibility: the ability to purchase additional supplements, communicate limitations (like cost), and access travel-sized products.
Strategy & Vision
Introduce a Practitioner Portal featuring:
- A smart dashboard with patient compliance analytics
- A recommendation engine
- Support for custom product creation and white-labeling
- Alerts for low inventory or patient needs
- A smart dashboard with patient compliance analytics
- A recommendation engine
- Support for custom product creation and white-labeling
- Alerts for low inventory or patient needs
On the patient side, we built a consumer-facing e-Commerce site connected to recommendations, offering:
- Direct-to-home shipping
- Additional supplement exploration
- Mobile-friendly alerts and modals for clarity
- Additional supplement exploration
- Mobile-friendly alerts and modals for clarity
Our Process
This project followed a Waterfall methodology over a 2-year span. To overcome years of user habituation to poor UX, we:
Conducted diary studies to understand real-world workflow
Held feedback and testing sessions with early adopter
Implemented iterative design cycles to gradually rebuild trust
Focused on scalability and accessibility within the front-end codebase
Held feedback and testing sessions with early adopter
Implemented iterative design cycles to gradually rebuild trust
Focused on scalability and accessibility within the front-end codebase
We analyzed competitors—Amazon, Thorne, and Fullscript—and identified gaps:
Amazon lacked product safety standards and practitioner oversight
Thorne didn’t offer prescription management
Fullscript lacked autoship and detailed patient compliance tools
Amazon lacked product safety standards and practitioner oversight
Thorne didn’t offer prescription management
Fullscript lacked autoship and detailed patient compliance tools
The Outcome
Key Features Designed:
- Practitioner Dashboard
- Patient Management System
- Recommendation Portal
- MedPax Portal
- e-Commerce Site
- Notification system for patients and practitioners
- Patient Management System
- Recommendation Portal
- MedPax Portal
- e-Commerce Site
- Notification system for patients and practitioners
Our dual-pronged approach led to:
+ Increased product sales for both WholeScripts and its practitioners
+ Improved patient compliance through easier access and reminders
+ Increase in patient satisfaction from a more convenient, flexible experience
+ Increased product sales for both WholeScripts and its practitioners
+ Improved patient compliance through easier access and reminders
+ Increase in patient satisfaction from a more convenient, flexible experience
