Overview
In the digital era, medical professionals are overwhelmed by the need to manage multiple tools for marketing, scheduling, patient communication, and lead tracking — all while delivering care. The Social Patient Center (SPC) was designed to solve that, bringing everything together in a HIPAA-compliant, cloud-based platform tailored for elective medical practices.
My Role
UI/UX Designer & Front-End Developer
I led both design and front-end development for the launch of this net-new product. My responsibilities included:
Designing the complete user experience for practitioners and staff
Creating wireframes and high-fidelity mockups
Defining a clean, modern visual brand (including iconography and UI components)
Developing personas and conducting competitive analysis
Building interactive HTML prototypes for backend development
Designing the complete user experience for practitioners and staff
Creating wireframes and high-fidelity mockups
Defining a clean, modern visual brand (including iconography and UI components)
Developing personas and conducting competitive analysis
Building interactive HTML prototypes for backend development
Project Details:
Timeline: Jan 2016 - Mar 2016
Team : 3 People
Programs used: Photoshop, Illustrator
Methodology: Waterfall
Timeline: Jan 2016 - Mar 2016
Team : 3 People
Programs used: Photoshop, Illustrator
Methodology: Waterfall
The Challenge
Practices were using multiple disconnected tools for marketing, communication, and patient management, which slowed operations and frustrated staff. They needed a single platform to manage appointments, leads, communications, and billing — all while being HIPAA-compliant.
Strategy and Vision
Consolidated workflows: Designed the platform to mirror intuitive calendar and messaging apps, reducing the learning curve for busy staff.
Persona-driven design: Developed personas based on real users — practice staff and physicians — to guide functional priorities and simplify navigation.
Feature prioritization: Balanced robust functionality with clean design by focusing on what staff and doctors needed most: communication, scheduling, and reporting.
Visual consistency: Created a custom UI kit with clean, modern branding and easy-to-understand icons to support scalability.
The Outcome
Key Features Designed
- SMS & Email Messaging
- Appointment Scheduling with Reminders
- Lead Tracking + Conversion Reporting
- Quoting + Billing Module
- Doctor Dashboards
- Appointment Scheduling with Reminders
- Lead Tracking + Conversion Reporting
- Quoting + Billing Module
- Doctor Dashboards
Impact
+ Increase in lead and patient follow-through
+ Increase in appointments
- Time staff spent manually calling individual patients
+ Increase in appointments
- Time staff spent manually calling individual patients
