Overview
In the digital era, medical professionals are overwhelmed by the need to manage multiple tools for marketing, scheduling, patient communication, and lead tracking — all while delivering care. The Social Patient Center (SPC) was designed to solve that, bringing everything together in a HIPAA-compliant, cloud-based platform tailored for elective medical practices.
My Role
UI/UX Designer & Front-End Developer
I led both design and front-end development for the launch of this net-new product. My responsibilities included:

Designing the complete user experience for practitioners and staff
Creating wireframes and high-fidelity mockups
Defining a clean, modern visual brand (including iconography and UI components)
Developing personas and conducting competitive analysis
Building interactive HTML prototypes for backend development
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Project Details:

Timeline: Jan 2016 - Mar 2016
Team : 3 People
Programs used: Photoshop, Illustrator
Methodology: Waterfall
The Challenge
Practices were using multiple disconnected tools for marketing, communication, and patient management, which slowed operations and frustrated staff. They needed a single platform to manage appointments, leads, communications, and billing — all while being HIPAA-compliant.
Strategy and Vision
Consolidated workflows: Designed the platform to mirror intuitive calendar and messaging apps, reducing the learning curve for busy staff.

Persona-driven design: Developed personas based on real users — practice staff and physicians — to guide functional priorities and simplify navigation.
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Feature prioritization: Balanced robust functionality with clean design by focusing on what staff and doctors needed most: communication, scheduling, and reporting.

Visual consistency: Created a custom UI kit with clean, modern branding and easy-to-understand icons to support scalability.
The Outcome
Key Features Designed
- SMS & Email Messaging
- Appointment Scheduling with Reminders
- Lead Tracking + Conversion Reporting
- Quoting + Billing Module
- Doctor Dashboards
Impact
+ Increase in lead and patient follow-through
+ Increase in appointments
- Time staff spent manually calling individual patients


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